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Table Mountain a Wonder of Nature| by Staff Reporter
Table Mountain in Cape Town was voted one of the New7Wonders of Nature
Table Mountain has been voted one of the New 7 Wonders of Nature, promising increased tourism to the area, vast employment opportunities and global attention.
Table Mountain (along with the Amazon, Halong Bay, Iguazu Falls, Jeju Island, Komodo and Puerto Princesa Underground River) has been announced one of the New 7 Wonders of Nature after a lengthy procedure that began in 2008.
Three years ago the New7Wonders Foundation selected Table Mountain as one of the 440 magnificent natural sites in the world to enter the New 7 Wonders of Nature contest, which is a three-phase contest and the largest of its kind where global voting has taken place.
Table Mountain was then selected as one of the final 77, after which it was publicly voted onto a final shortlist of 28 sites. It was announced as one of the final seven Wonders of Nature on Friday evening.
Tourism to Table Mountain, and thus Cape Town is expected to increase by up to 20% as a result of this accolade, according to Grant Thornton, a leading tourism hospitality and research company.
Grant Thornton said R1,4-billion in annual tourism could be expected for South Africa, resulting in the generation of employment opportunities. The firm said these projections were based on the New 7 Man Made Wonders campaign which saw 100-million votes cast worldwide.
The New 7 Man Made Wonders campaign, which took place in 2007, has seen the names of the final seven become a part of school curricula across the globe; if the same happens with the New 7 Wonders of Nature school goers around the world may learn about South Africa and Cape Town as a destination.
CEO of Cape Town Tourism Mariëtte du Toit-Helmbold said the win is very exciting for tourism in South Africa and that the prospects for job creation are promising.
“From being awarded the World Design Capital 2014 designation just a few weeks ago to Table Mountain being named one of the New7Wonders of Nature today, Cape Town and South Africa are standing proud!
“There are many benefits, but our biggest opportunity is job creation potential. In line with Cape Town Tourism’s new brand strategy for the city, we are working with individuals and companies on developing new, interesting and genuine tourism offerings to satisfy our changing travellers’ needs.
“With the anticipated increase in inbound travel to South Africa, and particularly to Cape Town, there are going to be increased entrepreneurial opportunities opening up,” she said.